Ed Friedland

Craft & Specialty Marketing Manager
 
How long have you been with Origlio Beverage? 11 years.
 
What positions have you held within the company? I started as the “Resident Craft Expert”, which grew into my current position as Craft & Specialty Marketing Manager.
 
What does your current job entail? I align the needs and focus of our suppliers with our sales force, to help the Origlio team reach their sales and placement goals.
 
What do you like most about your job? I really appreciate the help from, and banter between, the Origlio marketing managers. I also enjoy working with a variety of very different suppliers and getting out on the street to visit our customers. Seeing what’s going on at retail helps keep things in perspective.
 
What does it take to be a top-notch marketing manager for craft & specialty? Patience and flexibility for sure, as some smaller suppliers are learning their business on the fly. Being able to manage different breweries’ expectations, based on our sales abilities, is also important. 
 
What do you like to do when you’re not working? My favorite thing to do is play with my granddaughter. Other than that, I enjoy outdoor activities, concerts and travel.
 
You’re retiring this year! Do you have anything fun planned for retirement? I would love to spend more time traveling with my wife, Dawn. We’re hoping to spend a month in Europe once I retire, and if all goes well, we’ll finally take a trip to Alaska. I’ll also be spending a lot more time fishing.
 
What is your favorite memory from your time at Origlio? I have two that come to mind. The first is a trip the sales and marketing teams took to the Dogfish Head brewery and pub. It was right after the Kunda acquisition. We filled at least two buses, and everyone had a great time eating, drinking and learning about Dogfish.
 
My second favorite memory is a trip to Belgium I took to visit the Palm, Rodenbach, Boon and Chimay breweries. I went with two of my colleagues, Jim Meiers and Mike Gray. It was Mike’s first time to Belgium, and it was so interesting and fun to experience the food, culture, beer and scenery through the eyes of someone who had never been. We were even given the opportunity to visit the Chimay monastery, where we heard the monks chant and pray.
 
If you could be anywhere, drinking any beer, where would you be and what beer would be in your hand? Hmmm that’s tough. I’d either be enjoying a Sly Fox Pils on a beach or sipping a Chimay at Café Belgique in Amsterdam.
 
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