Adam Ford

Brand Development Manager
How long have you been with Origlio Beverage?
 
17+ years.
 
What positions have held in the company?
 
Merchandiser, off-premise sales rep, on-premise sales rep, district sales manager and currently brand manager.
 
What does your current job entail?
 
I work closely with my suppliers (MillerCoors, 2SP, Stone Brewing & Sixpoint) as well as the sales team, to develop plans for each brand. I manage a budget for each supplier to make sure we are spending the right amount of money on the most effective tools, from POS to billboards. And, in alignment with the sales force, I forecast inventory for new products and manage existing product to ensure the freshest beer is getting into the market.
 
What do you like most about your job?
 
The people. I like that I get to work with almost every department within Origlio – from operations, to finance, to sales – as well as with our supplier partners. It gives me different opportunities and challenges every day to help me learn and grow in this position.
 
What does it take to be a top-notch Brand Manager?
 
You need to be extremely organized, capable of planning ahead and able to work closely with all departments within the organization.
 
What do you like to do when you’re not working?
 
I like to spend time with my family and friends. I really enjoy golfing, watching my kids grow up and being active outdoors.
 
If you could be anywhere drinking any beer, where would you be and what beer would be in your hand?
 
I’d be somewhere outdoors, with a great view, surrounded by close friends and family, with an ice-cold Coors Banquet in hand.
 
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