Heineken USA


Heineken, which traces its roots to 1864, is the world’s most international beer - available in almost every country on the planet.  But the story doesn’t end there.  The Heineken brewmasters have given the world’s most discriminating consumers other exceptional products. Additionally, the company imports Mexico’s legendary beers for the world to enjoy.


The Amstel brewery was founded on June 11, 1870, in Amsterdam by Charles de Pesters and Johannes van Marwijk Kooy. They named it after the Amstel River, which was instrumental in the brewery’s first innovation, as ice from the river controlled the temperature of the brewing process, making it possible to produce a consistently superb pilsner. Adding more time to the brewing process also played a key role in enabling them to create the highest quality beer, featuring a perfect balance of taste and refreshment. In 1872, the first barrels of Amstel beer were delivered in Amsterdam. Thanks to its rich character and taste it became an overnight success, going on to win numerous prestigious awards at beer festivals. In 1883, it was time for the world to discover Amstel and thus, the first exported barrels of Amstel were shipped to Great Britain and Indonesia. By 1915, the production of Amstel had increased twenty-fold and in 1926, Amstel represented a third of all exported Dutch beer. Today, Amstel is synonymous with pure ingredients and excellent quality and has become a part of the everyday fun, friendship, and socializing that people share in more than a hundred countries.


Cervecería Cuauhtémoc, the first large brewery in Mexico, was founded in 1890 in Monterrey, Nuevo León by Don Isaac Garza and Don José Calderón. It produced its first barrel of beer in 1893 and won first prize in the Chicago and Paris World Fairs for Carta Blanca, the brewery’s original premium beer, which takes its name from the French “carte blanche”, given to people as a sign of respect. In 1985 the Cuauhtémoc and Moctezuma breweries merged, and the company’s name was changed to Cervecería Cuauhtémoc Moctezuma, S.A. de C.V. The company currently operates breweries in Monterrey, Tecate, Navojoa, Guadalajara, Toluca, Orizaba and, since 2012, Chihuahua. Through its more than 120 years in the brewing business, the company has been known for producing the finest and most distinctive beers in Mexico.


In 1770, John Barras opened a brewery under the name John Barras & Co. in Gateshead, a town across the Tyne River on the outskirts of Newcastle. In 1884, Barras’ company acquired the Tyne Brewery and moved all production to the town of Newcastle. In 1890, John Barras & Co. joined forces with Carr Bros & Carr, J.J. & W.H. Allison and Swinburne & Co., four local brewers, and created Newcastle Breweries, Ltd. Colonel James (“Jim”) Herbert Porter, a third generation brewer at Newcastle Breweries, refined the recipe for Newcastle Brown Ale alongside chemist Archie Jones over a period of three years, becoming the first brewer to combine two seemingly incompatible malts: English pale and dark caramel. Newcastle Brown Ale was first brewed in April 1927 at the Tyne brewery and became an instant success among locals. It went on to sweep the board at the prestigious 1928 International Brewery Awards. The gold medals from these awards are still featured on the label. The blue star logo was introduced to the Newcastle Brown Ale bottle in 1928. The five points of the star represent the five founding breweries of Newcastle. Newcastle Brown Ale was brewed at the Tyne Brewery for 121 years until April 2005, when the brewery was demolished and production of Newcastle Brown Ale and all Newcastle seasonal beers moved back to Gateshead. The Newcastle story has come full circle to where John Barras founded his brewery in 1770.


In 1962, Bulmer’s began crafting Strongbow in Hereford, England. Embodying 125 years of cider-making tradition, Strongbow is now the #1 hard cider brand in the world. Like their namesake, Richard "Strongbow" de Clare, who was legendary for his skill with the bow and arrow, Strongbow is setting its sights and making its mark. 

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