Diageo Beer Co. USA

www.diageo.com The history of Diageo begins in the 18th and 19th centuries with the creation of some of their most valuable and well-recognized spirit brands. The story races through the 20th Century noted for expansion, innovation and diversification, before entering the 21st Century as the business we know today, offering the world's greatest selection of premium drinks. Diageo was created from the merger of Guinness and Grandmet in 1997.

https://www.guinness.com/

Guinness is the most iconic beer in the world. In 1759, Arthur Guinness signed a 9,000 year lease on the site of St. James's Gate brewery in Dublin.  The lease is not valid in the modern day because the brewery has expanded beyond the original 4-acre site, and consequently bought out the property.  Ten years after establishment,  Guinness exported his ale for the first time, when six and a half barrels were shipped to England. The business expanded by adopting steam power and further exporting to the English market. On the death of Benjamin Guinness, his son Edward sold 65% of the businesson the London Stock Exchange.The company pioneered several quality control efforts and hired the statistician, William Sealy Gosset in 1899, who achieved lasting fame under the pseudonym "Student" for techniques developed for Guinness.  Because of the Irish Free State's "Control of Manufactures Act" in 1932, the company moved its headquarters to London later that year. Guinness brewed its last porter in 1974.  In 1983 a non-family chief executive, Ernest Saunders was appointed and arranged the reverse takeover of the leading Scotch whisky producer Distillers in 1986. The company merged with Grand Metropolitan in 1997 to form Diageo plc, although, the Guinness family still owns 51% of the brewery. Today, over 10 million glasses of Guinness are enjoyed every day, all over the world.

http://www.diageo.com

Smirnoff Ice is a line of delicious, flavored malt beverages distributed by Diageo. The history of Diageo began in the 18th and 19th centuries with the creation of some of their most valuable and well-recognized spirit brands. The story races through the 20th Century noted for expansion, innovation and diversification, before entering the 21st Century as the business we know today, offering the world's greatest selection of premium drinks. Diageo was created from the merger of Guinness and Grandmet in 1997.

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