Patriotic Programs- Summer 2018

June 26, 2018
Celebrate the troops by supporting our partner programs designed to give back to active duty military, veterans and their families.
Sam Salutes
Sam Adams is leveraging summer's patriotic holidays to highlight vetrepreneurs (veteran entrepreneurs) who are filling their glasses on the journey to pursue better. 


  • POS will urge consumers to purchase a Sam '76, Boston Lager or Summer Ale to thank a military member for their service.
  • Consumers can text-to-donate to the StreetShares Foundation, which helps veterans start and grow their own businesses.
  • Sam Adams will match every dollar donated.


  • For every 12-pack of Boston Lager sold, Sam will donate 50 cents to StreetShares.
  • Limited-edition Sam Salutes packaging will also be available to coincide with this program.
Toast Our Troops with Shiner
This summer, Shiner Beers and The Boot Campaign are teaming up for the seventh year in a row to form the Shiner Toast Our Troops promotion.
  • All summer long, Shiner will donate 50 cents per case sold of specially-marked "Toast Our Troops" packages
  • Shiner will also match all retailer funds raised and contributions from their wholesaler network.
  • Since 2012 Shiner has donated over $1,000,000 to The Boot Campaign.
  • For more information please visit




Mike's Partners with USO

Mike's will be supporting the troops this summer by partnering with the USO and making a $250,000 donation to their cause.

  • The United Service Organizations Inc. is a nonprofit that provides live entertainment, such as comedians, musicians and other programs to members of the U.S. Armed Forces and their families.
  • This partnership allows Mike's to sponsor comedy shows for active military and veterans across the world.



Smirnoff Ice Red, White & Berry Supports iPads for Soldiers

Raise one to the Red, White and Blue! This summer, Smirnoff Ice Red, White & Berry will be proudly supporting the iPads for Soldiers organization with a $50,000 donation! This organization is dedicated to connecting those fighting overseas, with their families back home, through technology.

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