Holiday Flicks Inspire Brewers

December 1, 2016

When holiday time comes around, Trevor Hayward always feels a twinge of envy. Along with Luke Bowen, his partner in Evil Genius Brewing Co., he revels in coming up with cool, pop culture names for his beers. But he admits there’s one reference they missed.

“Manayunk Brewing has a winter beer called Festivus, which is from ‘Seinfeld,’” he says, referring to the amusing-but-spurious December celebration popularized by the hit ‘90s TV show. “I’m actually a little jealous we didn’t think of it first.” Hayward doesn’t let friendly rivalry keep him down for long, though, because he knows he and Bowen did land a good one. Each winter, their Philly-based brewery releases a dry, Belgian-style saison made with rose hips and chamomile. Its name? Santa!! I Know Him!, a not-so-subtle hat tip to Will Ferrell’s famous line in one of their favorite comedic blockbusters, Elf. Though it just debuted last year, A Very Murray Christmas is another of Hayward’s faves – and indicative of a trend. Once upon a time, winter holiday releases were mostly sentimental dramas (think It’s a Wonderful Life or Miracle on 34th Street). Nowadays, comedies are just as popular, and the laughs spread to all faiths, from Seinfeld’s Festivus to Adam Sandler’s 8 Crazy Nights. Which makes sense, Hayward notes, because no matter what your religion, the season is all about feeling good – and humor helps.

Find out what holiday movies inspired other brewers like Chris Leonard of Heavy Seas and Ryan Krill of Cape May Brewing here:

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