- November 13, 2018
It’s the Most Wonderful Time of the Year for Selling Beer
It is not too soon to start planning your holiday selling strategies, so your business can tap into lucrative fourth-quarter sales. In fact, according to a survey by Campaigner®’s Christmas as reported in The New Brewer magazine, those who prepare the earliest are the most profitable.
We all know that drinkers have become flavor seekers. Whether they are shopping for themselves, purchasing beverages for a gathering or ordering something for themselves across the bar, this is the time of year when people are a bit more interested in finding something new.
Origlio offers a wide variety of seasonal beers that showcase holiday-specific flavors, many of which are designed to enhance food, while others are perfect for chasing away chilly temperatures. Here are some flavors that will put your customers in the mood to celebrate and splurge.
• Bourbon – Barrel aging involves letting beer sit in a used liquor barrel for months at a time. As a result, the flavor of the liquor is imparted into the beer. Allagash James Bean is blended with cold-brewed coffee from a local roaster and Heavy Seas Schnee Boot is malty, with hints of cocoa, vanilla and dark fruit.
• Chocolate & Coffee – Stouts and porters already have subtle coffee and chocolate notes, but Stone Xocoveza is an interpretation of Mexican hot chocolate, while Spring House Satan’s Bake Sale is a riff on mint chocolate chip ice cream.
• Wine & Beer Hybrids – Lagunitas Sparkling Swan is a tart, bubbly grape ale fermented with wine grapes. Pinot Noir fans will love it. Dogfish Head Siracusa Nera is an Imperial stout with jammy Syrah wine, which explains the plum & cherry flavors. And it’s even aged on American oak for a hint of toasty vanilla.
Of course, front and center you’ll also have plenty of ciders, seltzers and tasty light lagers (still the bestselling beer style in the country) to round out the options you present your customers. We recommend E. Krispers Cider, Sam ’76 and Truly, White Claw or Henry’s Hard Sparkling products.