Brand Strategy

June 19, 2019
in
Retail Edge

In the last blog, we continued the discussion of formulating your brand strategy with a discussion of your brand personality. If you are an off-premise retailer, you sell brands. If you an on-premise retailer, you may sell brands or create your own. Either way, you need to understand how the...

Cape May Brewing Company Expands Westward into Four Counties in Pennsylvania

June 17, 2019
in
Local Beer Scene
Cape May, NJ -- Cape May Brewing Company and Origlio Beverage-Reading are pleased to announce CMBC’s expansion into four counties in Pennsylvania: Lancaster, Berks, Lehigh, and Northampton.
 
“We’re thrilled to reach our fans in the Lehigh Valley and points south,” says Cape May Brewing Company CEO and co-founder Ryan Krill. “We’ve...

Miller Lite: "Holding True" and Ahead of its Time

June 3, 2019
in
Beyond Beer
Nationally, Miller Lite has posted 19 straight quarters of share growth. America’s original light beer has always had great taste, only 3.2 carbs & 96 calories. And with an ABV of 4.2%, it fits the modern definition of a session beer. If session is the new extreme, then Miller Lite...
show visited