Brand Strategy

November 27, 2018
in
Retail Edge

In the last blog, overall Food Marketing strategy was covered. This planning process helps you answer the following questions:

  1. Who are you?
  2. What do you do?
  3. How are you different?
  4. Why are you better or what problems do you solve for the customer?

Once you answer these questions, you can begin the process...

Flavors that Will Put Customers in the Mood to Celebrate & Splurge

November 13, 2018
in
Beer Styles
It’s the Most Wonderful Time of the Year for Selling Beer
 
It is not too soon to start planning your holiday selling strategies, so your business can tap into lucrative fourth-quarter sales. In fact, according to a survey by Campaigner®’s Christmas as reported in The New Brewer magazine, those who...
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