Red Bull Energy Drink
In 1982, Dietrich Mateschitz an Austrian entrepreneur, learned about so-called “tonic drinks”, which enjoyed wide popularity in Asia. Mateschitz was the international Marketing Director for a toothpaste company, when he visited Thailand in 1982 and discovered that the energy drink, Krating Daeng, which he claims helped to cure his jet lag. While he was in the bar at the Mandarin Hotel in Hong Kong he got the idea of marketing those particular functional drinks outside Asia. The name, Red Bull is the literal translation of Krating Daeng in Thai. Red Bull is inspired by Krating Daeng, however, it includes other ingredients to achieve a different flavor.
In 1984, Mateschitz founded the Red Bull GmbH company. He fine-tuned the product, developed a unique marketing concept and started selling Red Bull Energy Drink on the Austrian market in 1987. Red Bull rapidly gained in popularity, giving people wings right from the start. In 1992, Red Bull touched down in its first foreign market, in Hungary. Today, Red Bull is energizing over 100 countries around the globe.
Red Bull Energy Drink |
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Red Bull Energy Drink, available in regular and sugar free, is a functional beverage with a unique combination of ingredients. It has been specially developed for times of increased mental and physical exertion. Red Bull supplies tired minds and exhausted bodies with lost substances. It provides immediate energy and vitamins, vitalizing body and mind. It increases performance, concentration and reaction speed, improves vigilance and emotional status and stimulates metabolism. Red Bull’s effects are appreciated throughout the world by top athletes, busy professionals, active students and drivers on long journeys. Basically, “Red Bull Gives you Wings.” |
