Red Bull Energy Drink

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In 1982, Dietrich Mateschitz an Austrian entrepreneur, learned about so-called “tonic drinks”, which enjoyed wide popularity in Asia. Mateschitz was the international Marketing Director for a toothpaste company, when he visited Thailand in 1982 and discovered that the energy drink, Krating Daeng, which he claims helped to cure his jet lag. While he was in the bar at the Mandarin Hotel in Hong Kong he got the idea of marketing those particular functional drinks outside Asia. The name, Red Bull is the literal translation of Krating Daeng in Thai. Red Bull is inspired by Krating Daeng, however, it includes other ingredients to achieve a different flavor.

In 1984, Mateschitz founded the Red Bull GmbH company. He fine-tuned the product, developed a unique marketing concept and started selling Red Bull Energy Drink on the Austrian market in 1987. Red Bull rapidly gained in popularity, giving people wings right from the start. In 1992, Red Bull touched down in its first foreign market, in Hungary. Today, Red Bull is energizing over 100 countries around the globe.


Red Bull Energy Drink

Red Bull Energy Drink, available in regular and sugar free, is a functional beverage with a unique combination of ingredients. It has been specially developed for times of increased mental and physical exertion. Red Bull supplies tired minds and exhausted bodies with lost substances. It provides immediate energy and vitamins, vitalizing body and mind. It increases performance, concentration and reaction speed, improves vigilance and emotional status and stimulates metabolism. Red Bull’s effects are appreciated throughout the world by top athletes, busy professionals, active students and drivers on long journeys. Basically, “Red Bull Gives you Wings.”



Red Bull Cola


Thanks to its special recipe, the cola from Red Bull is not just a cola, but a cola of a special kind: strong and natural. The cola from Red Bull is a unique blend of ingredients, all from 100 % natural sources. It is the only cola in the market which contains both the original Kola nut and the Coca leaf. Therefore, it is a very special recipe. The result is a natural, not-too-sweet cola taste, which comes from using the right plant extracts. This cola contains no phosphoric acid, no preservatives, no artificial coloring and no artificial flavorings. So you see, making a first-class cola can be that easy. Just Simply Cola.



Red Bull
Energy Shots

Red Bull Energy Shot and Sugarfree Shot are the perfect answer for those times when you need sustained energy for hours in a sip. Their special formulation and unique combination of ingredients have been developed to provide an extra boost during times of increased mental and physical exertion. Whether you’re a top athlete or a top executive, a truck driver or a college student, Red Bull Energy shots can help vitalize your body and mind.