Awards: 2007 Impact Hot Brand Award Winners

Yuengling Light Lager

Yuengling Light Lager

True to its American heritage, Yuengling Light Lager is an exceptional brew that appeals to those who don't want to sacrifice character for a low-calorie light beer. Caramel malt flavor is paired with a mild hop character to create a rich-colored brew that finishes smooth and clean. Yuengling Light Lager, first introduced in 2001, has experienced steady volume growth ever since. This beautifully crafted product has been nationally recognized as one of the hottest beer brands, winning the 2007 “Impact Hot Brand Award”! With only 99 calories, Yuengling Light Lager is a uniquely refreshing beer that brings new dimension to the meaning of light beer.


Woodchuck Draft Cider

Woodchuck Draft Cider

For the second consecutive year, the Woodchuck brand has earned recognition for extremely strong percent sales growth year over year from IRI data sources! America’s #1 Selling Premium Draft Cider, is the perfect accompaniment when friends get together to have fun. Light, smooth and easy to drink, each Woodchuck style combines the tradition of English and Irish hard ciders with an all-American spirit of refreshment. Naturally gluten-free Woodchuck Cider is not only a perfect summer refreshment, served over ice—it's also extremely profitable!


World Beer Cup 2008

The seventh bi-annual World Beer Cup 2008 "Olympics of Beer" event, The World Beer Cup, was held in San Diego, California this April. "Brewers from all over the world participate in this event in order to win recognition for creativity and brewing ability", says Charlie Papazian, President of the Brewers Association. "For a brewer, a World Beer Cup gold medal allows them to say that their winning beer represents the best example of that beer style in the world."

This year, 644 breweries from 58 countries competed for various awards. 2,864 beers entered in 91 beer style categories and blind tasting evaluations were conducted by judges from 21 different countries.

Brewery Recognitions were given to Blue Moon Brewing Company for the 2008 World Beer Cup Champion Brewery in the Large Brewing Company Category and Port Brewing Company was recognized as the Small Brewing Co. champion! For a full list of winners in all the beer style categories go to www. worldbeercup.org.

"Evaluating beer happens on many levels. On a professional level, beer evaluation is a form of peer review. The results are public, so consumers can learn what beers meet a high level of quality and what beers exemplify certain styles as interpreted by the judges. When industry professionals acknowledge the excellence in products from around the market, the consumer can be sure that those products are the finest available."
—Chris Swersey, Competition Manager


Yuengling and The Palestra: Silent Auction


The final promotion was conducted for the Yuengling sponsorship of the documentary, The Palestra: Cathedral of Basketball, where several autographed items from the film were auctioned off. All proceeds were donated to the Coaches for Cancer charity. Kevin Stone, former owner of Stone’s Fairmount Beverage (pictured right next to Jody McDonald, host of Sports Talk on 950 WPEN) put in the winning bid for an autographed basketball from the film!


Congratulations Kevin!

Congratulations Kevin!