Celebrate Cherry Blossom Season with Sapporo

The Big Winner: San Miguel

The Beer Magazine voted San Miguel Premium Lager the best Asian beer in a blind tasting recently. The panel, made up of beer drinkers ranging in age from 28-42, rated each of the seven Asian beers they tasted in several categories including appearance, aroma, taste and finish. The panel claimed that San Miguel "had the most flavor and tasted better then all the other beers." Congrats San Miguel!

The National Cherry Blossom Festival annually commemorates the 1912 gift to the city of Washington of 3,000 cherry trees from Mayor Yukio Ozaki of Tokyo to enhance the growing friendship between the United States and Japan. In a simple ceremony on March 27, 1912, First Lady Helen Herron Taft and Viscountess Chinda, wife of the Japanese ambassador, planted the first two of these trees on the north bank of the Tidal Basin in West Potomac Park. Over the

years thousands of trees were planted and in 1994 the Festival was expanded to two weeks to accommodate the many activities that happen during the trees blooming. Over a million people visit Washington each year to admire the blossoming cherry trees and participate in the Festival that heralds the beginning of spring in the nation's capital.

Coors Light and ESPN Celebrating the Ultimate Sports Fan

Coors Light is teaming up with ESPN to bring you the first annual Cold Hard Fan Awards! This high impact program is sure to quench every fan’s thirst for spring sports in March and April! Consumers will compete to win Cold Hard Fan Awards in categories such as Most Refreshing Fan, Biggest Tourney Time Fan, Best Trash Talker and more. They will be able to enter online at CoorsLight.com and at local on-premise parties. Finalists will be selected at the bar parties by an ESPN personality and a Coors Light representative. The winner is then given the opportunity to compete in the finals where an ESPN talent will host the Final Cold Hard Fan Awards Show to select the winners. This spring, prove you’re a “Cold Hard Fan” with Coors Light!

Coors Light National Venting Day

On April 15th 2008, Coors Light and Coors Banquet will launch the newest can innovation-the vented wide mouth can-while giving consumers the chance to vent with them. Based on consumer insights, 70% of can beer drinkers drink the beer directly from the can, but 52% don’t like the

way the can pours. The vented wide mouth can directs airflow into the can and has a wider opening than the current can, for a smooth, refreshing pour. What better day is there to truly vent than on tax day? This year on April 15th, vent with Coors Light and Coors Banquet’s unique new cans!