Fred Gross

Senior Director of Marketing

How long have you been with Origlio Beverage? 10 years. Prior to that, I called on Origlio from the supplier/brewery side for nine years.

What positions have you held within the company? Brand Marketing Manager, Director of Business Development and my current position, Sr. Director of Marketing.

What does your job entail? My team and I manage supplier relationships, financial planning, marketing and forecasting. We work closely on everything from budgeting and pricing to local media, sponsorships and promotional activity.

What do you like most about your job? I enjoy building working relationships with all of our supplier partners and I like the challenge of being the conduit for all departments (sales, operations, finance) for our suppliers.

What does it take to be a top-notch marketing director? Experience – overall marketing and industry knowledge. I truly believe having 25+ years of experience working in all three tiers (retail, wholesale and supplier/manufacture) of this industry gives me a great understanding and perspective to make thoughtful decisions.

What do you like to do when you’re not working? I enjoy spending time with my family, which includes my wife Jen and my two daughters Carly (14) and Emmy (12).My weekends are usually filled supporting whatever activities they are involved in – soccer, field hockey, dance, girl scouts and student council.

If you could be anywhere drinking any beer, where would you be and what beer would be in your hand? I would be relaxing by a lake, surrounded by friends and family, enjoying one of Origlio’s many great brands.




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