The history of Diageo begins in the 18<sup>th</sup> and 19<sup>th</sup> centuries with the creation of some of their most valuable and well-recognized spirit brands. The story races through the 20<sup>th</sup> Century noted for expansion, innovation and diversification, before entering the 21st Century as the business we know today, offering the world's greatest selection of premium drinks. Diageo was created from the merger of Guinness and Grandmet in 1997.
Guinness is the most iconic beer in the world. In 1759, Arthur Guinness signed a 9,000 year lease on the site of St. James's Gate brewery in Dublin. The lease is not valid in the modern day because the brewery has expanded beyond the original 4-acre site, and consequently bought out the property. Ten years after establishment, Guinness exported his ale for the first time, when six and a half barrels were shipped to England. The business expanded by adopting steam power and further exporting to the English market. On the death of Benjamin Guinness, his son Edward sold 65% of the businesson the London Stock Exchange.The company pioneered several quality control efforts and hired the statistician, William Sealy Gosset in 1899, who achieved lasting fame under the pseudonym "Student" for techniques developed for Guinness. Because of the Irish Free State's "Control of Manufactures Act" in 1932, the company moved its headquarters to London later that year. Guinness brewed its last porter in 1974. In 1983 a non-family chief executive, Ernest Saunders was appointed and arranged the reverse takeover of the leading Scotch whisky producer Distillers in 1986. The company merged with Grand Metropolitan in 1997 to form Diageo plc, although, the Guinness family still owns 51% of the brewery. Today, over 10 million glasses of Guinness are enjoyed every day, all over the world.
Diageo Beer Company USA and Quaker City Malting Co. (QC Malt) worked in collaboration to bring our fine city two new exceptional hard sodas – Lemon Shrub and Old Dutch. Philadelphia is one of only two test markets in the country for the new brand!
As the founder of QC Malt, Steven Grasse believes in creating brands and products with rich backstories that people can truly care about. He has dedicated his career to working only with brands he can get behind – or creating them himself, taking a very grass roots approach to building brands. In addition to QC Malt, he has created such well-known brands as Sailor Jerry’s, Hendricks gin, Art In The Age of Spirits and he was an integral part in the revitalization of Narragansett Beer. Made with natural flavors and pure cane sugar, QC Malt Hard Sodas are light, sessionable and crisp – wonderful served on their own, over ice or mixed with spirits.
Smirnoff Ice is a line of delicious, flavored malt beverages distributed by Diageo. The history of Diageo began in the 18th and 19th centuries with the creation of some of their most valuable and well-recognized spirit brands. The story races through the 20th Century noted for expansion, innovation and diversification, before entering the 21st Century as the business we know today, offering the world's greatest selection of premium drinks. Diageo was created from the merger of Guinness and Grandmet in 1997.